A Senior Roundtable Event

Move beyond the AI buzz and put it to work.

Wednesday, September 9, 2026
11:00 a.m.
Virtual Webinar
75–90 minutes, including Q&A

AI is changing the way PR professionals research, develop strategies, pursue new business and get work done. But knowing AI is important isn’t the same as knowing how to use it effectively.

AI in Action: Practical Applications for Today’s PR Practitioner is designed to help experienced PR and communications professionals turn AI from a buzzword into a practical part of their workflow.

In this interactive session, Sam Sims, APR, Fellow PRSA, Founder and President of The Sims Grp, will demonstrate real-world applications of AI with NotebookLM as the primary tool.

Rather than focusing on theory, this session will show you how AI can help solve everyday PR challenges, from turning scattered information into useful insights to developing stronger RFP responses and supporting smarter client strategies.

Learning Objectives

By the end of the session, attendees will be able to:

Who Should Attend?

This session is designed for PR and communications practitioners who want to better understand how AI can support the work they are already doing.

Whether you are working in an agency, corporate communications, nonprofit, government or another communications environment, you’ll leave with practical ideas and applications you can begin exploring immediately.

About the Speaker

Sam Sims, APR, Fellow PRSA
Founder and President, The Sims Grp

Sam Sims, APR, Fellow PRSA, is a public relations and marketing executive with more than 28 years of industry experience. As founder and President of The Sims Grp, a top-tier PR firm, Sam has worked with leading companies and personalities to help achieve their goals through strategic communications campaigns.

His experience spans technology, fashion, entertainment, architecture, engineering, manufacturing, energy, nonprofit, government, automotive and healthcare. His work includes media relations, crisis management and brand development, with an approach centered on innovation, creativity and strategies tailored to each client’s unique business objectives.

Sam also serves as an adjunct professor at the University of Oklahoma’s Gaylord College of Journalism and Mass Communication and is a contributing author to Public Relations Principles, Origins, and Practice.

He is a member of the 2026 Public Relations Society of America National Board of Directors and is the only agency owner in Oklahoma City who is both accredited and a member of the prestigious PRSA College of Fellows.

Throughout his career, Sam’s work has helped clients secure coverage in leading outlets including Forbes, Inc., CNN, MSNBC, Fox Business, The New York Times, Financial Times and The Wall Street Journal.

Cost and Registration

Hosted via Zoom

Questions