2026 PRSA Western District Conference
Charting the Course: Waves of Change, Currents of Opportunity

February 2-4, 2026 at the Balboa Bay Club in Newport Beach, California

Set against the backdrop of Newport Beach, the 2026 Western District Conference invites PR professionals to navigate change and discover new opportunities under the theme “Charting the Course: Waves of Change, Currents of Opportunity.”

From dynamic speakers to hands-on sessions, the conference offers rich insights and meaningful connections, all in a setting designed to inspire and recharge. Whether you're steering a team or just setting sail in your career, you’ll leave equipped to make an impact.

FULL-DAY and SINGLE-DAY CONFERENCES PASSES HAVE SOLD OUT.
REGISTRATION IS STILL OPEN FOR THE ADD-ON EXPERIENCES.

The conference has started! If you purchase an add-on now, please bring your receipt/confirmation email to the door at check-in.

The Single Day Pass does not grant access to the Welcome Reception or other ticketed add-on experiences.

Exclusive Add-On Experiences

SOLD OUT! Western District Welcome Reception Mixer
This single-event registration grants access to the Welcome Reception Mixer only. Attendees will enjoy one select beverage and hors d’oeuvres while mixing and mingling in a waterfront setting. Please note: the Single Day Pass does not include access to the Welcome Reception or any other add-on experiences. Conference attendees with a full conference registration are already included and do not need to purchase separately.

Waterfront Dining Experience presented by Suzanne Sena of Sena-Series Media Training
PRSA Member $75 
Nonmember $125

Join former national news anchor and television personality Suzanne Sena of Sena-Series Media Training for an off-the-record fireside evening in The Library. Enjoy waterfront views in a cozy setting, with cocktails, dinner, and conversation alongside a small group of conference attendees. Space is limited, and this event is expected to sell out quickly. This is an exclusive add-on event, not included in the price of the full conference registration. 

APR in a Box 
Conference Attendee Add-On: $25
Non-Attendee: $50

APR in a Box provides an interactive overview of the Accreditation in Public Relations (APR) process and an opportunity to engage directly with experienced APRs. Join Patrice Smith, APR, alongside Justin Glover, APR, for a guided discussion covering what to expect from the panel presentation, key knowledge, skills, and abilities (KSAs) tested on the exam, and a preview of the APR Study Course. Attendees will also have time to ask questions and gain practical insights to help determine their readiness for pursuing APR.

APR in a Box is a standalone offering and is not connected to any dining or networking events.

Finding Your Path with Matt Prince
PRSSA Members: $15
Nonmembers: $25

The most important brand you will ever build is yourself. In this session, Matt Prince introduces the PATH framework, a values-driven approach to personal branding that starts with identity, not job titles, and equips you with a clear compass to make intentional career decisions in a constantly changing landscape. PRSSA Members do not need to be registered for the conference to be eligible to attend. 

Seeking employer support to cover your conference fees? 

Access this PDF for a professionally crafted request template.

Sponsorships

Sponsors may submit sponsorship payments here or may contact [email protected] to request an invoice to pay by check or ACH transfer.

Questions

For group packages or an invoice to pay by ACH transfer,  contact [email protected].