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Leveraging PR In Celebrity Endorsements & Influencer Marketing

Posted on Mar. 17, 2023  /  Event  /  Subscribe 0

In a marketplace where influencer marketing and celebrity endorsements play a significant role, brands face the challenge of creating impactful campaigns that resonate with consumers. The Leveraging PR in Celebrity Endorsements & Influencer Marketing panel discussed how to stand out in the crowded landscape and shared the keys to success in crafting meaningful campaigns.

Featuring such professionals behind successful influencer campaigns from renowned brands as Stance, Oakley, American Airlines, Experian, Dodgers, Paris Hilton Fragrances, SONY, Red Bull, and Anheuser Busch, the event provided a unique opportunity for attendees to gain insights from some of the biggest influencer campaigns in the industry.

Panelists included:

• Victoria Lim, Senior Manager of Executive and External Communications, Experian North America: Victoria brought her award-winning communications expertise to the panel, having led impactful campaigns in global entertainment, electronic auto manufacturing, telecommunications, national sports leagues, and beauty. As an Emmy and AP honored journalist, she has mastered multimedia storytelling, conducting trainings worldwide on content marketing, public relations, and journalism best practices.

• Johnnie Mansfield, Owner JM2 Marketing: With over a decade of experience in leading successful marketing campaigns, Johnnie spearheads content production and launch strategies for new brands as the Owner of JM2 Marketing. Her impressive career includes leadership roles at Fisher & Paykel, PIRCH, Stance, and Oakley, where she delivered significant results through her marketing vision.

• Jonny Zeller, Director & Storyverse Architect: A director with a portfolio spanning Toyota, Google, Anheuser Busch, Paris Hilton Fragrances, and feature filmmaking, Jonny specializes in cinematic transmedia/multiplatform storytelling. His global projects have earned prestigious awards, including Clio, American Advertising Awards, Webby, Telly, and Hermes honors.

Moderated by:

• Gina Ray, Director of Corporate Marketing, ABBYY: Gina leads a global PR team with results-driven programs for ABBYY, an intelligent automation company. With a background in owning a boutique PR agency, she believes in thought leadership as a strategic initiative focused on the customer to increase brand awareness and competitive mindshare.

Check out pictures from the event here.

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