Top Takeaways from “Leveraging PR in Celebrity Endorsements & Influencer Marketing”
Posted on Mar. 21, 2023 / Event / Subscribe 0
Consumers can see through ads. According to last week’s OCPRSA “Leveraging PR in Celebrity Endorsements and Influencer Marketing” panelists, that’s one reason influencers have been gaining stride in promoting products and services–they’re authentic. Here are some top takeaways from the event:
It’s not always a numbers game. Micro influencers (influencers with a smaller follower base) are also highly targeted.
You’re really working with the influencer’s team, and that can make or break the experience. After a bad experience with a team that was unresponsive and late with deliverables, although the influencer was great, the company opted to not work with that influencer again.
Though formal contracts take more time to go through legal, having them can assure that the influencer remains accountable and follows through, and adding clauses about potential legal activity to protect the brand and campaign–since you can’t always control the influencer’s actions or choices–can be a good idea. Panelists also talked about how to convince decision makers to work with influencers, which metrics matter, and how to find the right influencer for your brand or campaign. Moderated by OCPRSA’s Gina Ray, APR of ABBYY, panelists included Johnnie Mansfield, owner of JM2 Marketing, Jonny Zeller, Director and Storyverse architect at Cloud Niners, and OCPRSA’s Victoria Lim, Senior Manager of Executive and Employee Communications at Experian.
The event was held at SOCIAL in Costa Mesa and photography was provided by Forge Media Group. Learn about upcoming events and sponsorship opportunities here in the Inbox or visit ocprsa.org.
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